James Ashcroft has a great story of building and selling a business, and what it takes to position yourself properly with systems, processes, people, etc — so that if you want to sell, you can, and if not, you’re built to last.
You must systematically build your business as if you’re building it for the long term (ie. not selling). You’ll have more team engagement along the way (attract and retain the right talent) and have less stress/frustration, with more clarity. If an offer presents itself then you’re in the driver’s seat during the sale process. You’re in the best spot possible if you can walk away from a deal at any point which drives up the valuation.
3 PRINCIPLES OF BUILDING A BUSINESS
1. Invest in yourself and “model the masters”
2. Invest in a Business Operating System and get a coach
- People | “Right Person, Right Seat” – the WHO
- Purpose | WHY, HOW, WHAT
- Process | Documenting your systems “Pilot Checklists
- Performance | Scoreboards
3. Surround yourself with the right people (masterminds, peer groups, coaches, etc.) to enforce accountability and blindspot reveals.
“If you want to go fast, go alone. If you want to go far, go together.”
– African Proverb
Call Outline:
Presentation
0-4 min — What it looks like to invest in yourself
4-17 min —The critical elements of a business operating system and why it will change the game for your business
**Including an employee assessment exercise**
17-27 min — Q&A from the group
27-30 min — Finding the Right People
30-55 min —Bonus Playbook Template Share AND Extended Q&A
JAMES ASHCROFT
James@JamesAshcroft.com
James was born in England and raised in Florida (his accent is considered “royal beach”!). He’s owned and operated businesses for the past 20 years, and now helps leadership teams create clear company visions so great people can build great businesses, all while having fun and feeling proud of their life’s work. Why is he so passionate about being a business coach? Because James believes that coaching is the best way to rapidly get what you want out of life. You see, as an entrepreneur, he spent years struggling to scale his business. He had big goals and visions, but felt
stuck and unsure of how to get there. He was frustrated that his team didn’t “get it”. That they couldn’t “see” what he saw. He felt stressed, frustrated, and let his health deteriorate. It all felt so hard. In 2012, he had an epiphany – he realized the way he ran his life (and business) was unsustainable. He decided to take drastic action to get his head on straight.
James lives in Austin (adding some Texas twang to that “royal beach” accent!). He’s married to his college sweetheart, Erin, and has three kids, aged 17, 14, and 11.
He started investing in masterminds and learned that most success follows frameworks. He joined peer groups and hired coaches in all
areas of his life. He sold his business and started mentoring other entrepreneurs in his community. He then earned the highest certification as a Certified EOSTM Implementer and now is a Certified Pinnacle Business
Guide — so they could reach the same epiphany about success that he’d discovered years ago.
James is the President-Elect of Entrepreneurs’ Organization’s Austin Chapter, and has been featured in Success magazine. He also serves as the co-Chair of Austin’s EO Accelerator program, which helps local businesses scale over $1M in revenue.